The Many Elements of On-Page SEO
On-page SEO remains essential for businesses wishing to appear within the top of major search engines, and what company doesn’t want to earn one of the top spots? This process focuses on specific pages on a site, as opposed to analyzing the website as a whole, to highlight these pages and draw more attention to the organization.
A content marketing strategy is one way to accomplish this goal. Unique, engaging content draws people in and encourages them to browse the site. Nevertheless, the viewer has to find the website to reach this content. For this reason, every piece of content published on the site needs to be optimized by SERPs SEO.
The critical thing to remember is the content must be unique and original to have visitors returning to the site in the future. It has to be highly relevant to the topic being addressed and making it shareable encourages visitors to share it on social networking sites. How can a marketing team achieve these goals and ensure your company never falls behind when it comes to Calgary SEO?
SEO Title
SEO titles function as one of the most crucial elements of your on-page efforts. Search engines consider the placement and meaning of this title tag when ranking your website. Make sure your targeted keyword appears near the beginning of the title for the best results. However, the title tag must be written in such a way that it attracts the attention of Googlebots. Your SEO title must also encourage the search engine user to click on your link. Businesses often find it challenging to create a short, memorable title that fulfills both criteria, and this is one area where we can be of help.
Benefit from this title/H1 tag to boost your search engine rankings. Many content management systems (CMS) automatically do this but don’t assume the one currently being used handles this for you. Check the settings to make sure the title is being given the prominence it deserves. The headline needs to be clear and concise while telling the user exactly what they will find on your webpage. SERPs SEO ensures all tags on your website are correctly in place to allow the site to move up in the rankings.
Modifiers
Use modifiers to create long-tail versions of the targeted keyword. Doing so helps a site rank better in the search engine results page. A modifier may be an adjective, a shopping term, a question or anything that helps to narrow the search engine results to provide the one that is most relevant to the viewer. Any words added to the targeted keyword are considered modifiers. For example, ‘boot’ would be the targeted keyword and ‘knee-high’ and ‘leather’ would be the modifiers in a search for leather, knee-high boots.
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Rich Media
Internet users don’t like to visit a site that is filled with plain text. They want something that engages their senses. Website designers need to consider this and make use of videos, images, infographics, etcetera to reduce the page’s bounce rate and encourage viewers to stay on your site. The bounce rate and dwell time on your webpages are factors search engines weigh when ranking your website.
Subheadings
The targeted keyword needs to be included in a minimum of one subheading. Be sure to wrap this subheading in an H2 tag to guarantee the search engine crawlers don’t overlook it. Your targeted keyword also needs to be distributed throughout the text evenly to provide readers with the desired information they’re looking for.
Keyword Placement
Try to include the keyword in the first 100 words of the content. However, don’t force it if it doesn’t fit naturally. Furthermore, try to include the keyword further down on the page. Don’t stuff it in the text, but if it reads easily, it is wise to use it again. Also include the targeted keyword in the title and preferably in at least one subheading for the best results. Googlebots can detect keyword stuffing very easily in 2019 this is not part of Google’s best practices.
Responsive Design
Search engines want to ensure every visitor finds the information they desire regardless of what device is being used. For this reason, they have started punishing sites that function differently on mobile devices. Make sure your website is mobile-friendly with the help of responsive design. This one element continues to increase in importance, as more people turn to a mobile device as opposed to a laptop or desktop computer when they need information found on the internet.
External Links
Search engines use external links to determine the relevancy of a site. Furthermore, it helps crawlers determine what the page is about. As a result, the page typically moves up in the search engine results. The search engines see the outbound links as a way of identifying the niche in which the page falls. Additionally, the links help to boost the trust and quality of the site when they direct the viewer to high-quality authority sites. Linking out also backs up your post with fact.
Internal Links
Internal links help visitors navigate through the site, which they greatly appreciate. Try to add two or three internal links on each page within the site. When the user can easily find information, they are more likely to stay on the site longer, which helps to boost the page’s search engine ranking. Use these links as a call-to-action to boost conversion rates as well.
Site Speed
Search engines now consider site speed when a ranking a website. Users want information at their fingertips; 75 percent of internet users, leave a website that takes more than four seconds to load. A variety of techniques may be used to increase the speed of a site, including compressing images or using a faster host. We employ these techniques for all of our customers’ websites to provide them with the best results.
LSI Keywords
LSI keywords are synonyms for the targeted keyword, and search engines use them to determine the relevancy of the page. Try to use them in posts to boost a page’s ranking. Search engines view them as an expansion of the entered search term, which means more people arrive at the site when they are used appropriately. In fact, a business can add LSI keywords to the targeted phrase and revive content that has been used before with great results.
Image Optimization
Always include the targeted keyword in the image ALT Text. In addition, image file names need to include this keyword to improve the page ranking. Many users turn to Google Images to obtain information, with some industry insiders saying as many as 27 percent of all searches conducted today are image searches. By optimizing images, a business can ensure more people find their site. Image captions and surrounding text should not be ignored either when optimizing images on a page.
Social Sharing
LSI keywords are synonyms for the targeted keyword, and search engines use them to determine the relevancy of the page. Try to use them in posts to boost a page’s ranking. Search engines view them as an expansion of the entered search term, which means more people arrive at the site when they are used appropriately. In fact, a business can add LSI keywords to the targeted phrase and revive content that has been used before with great results.
Dwell Time
Dwell time is the amount of time a user spends on a page after arriving on it. If they immediately hit the back button and go elsewhere, the search engines see this as a sign that the page is lacking in quality. Long, engaging content helps to increase dwell time, so keep this in mind when creating content to post. The dwell time differs from the bounce rate in that search engines measure it by tracking the time from when the user clicks on the search result to when they return to the search engine results page. Bounce rate looks at the number of pages visited on a site during a session.
Image Optimization
Always include the targeted keyword in the image’s alternative text. In addition, image file names need to include this keyword to improve the page’s ranking. Many users turn to Google images to obtain information, with some industry insiders saying as many as 27 percent of all searches conducted today are image searches. By optimizing images, a business can ensure more people find their site. Image titles should not be ignored either when optimizing images on a page.
SEO-Friendly URLs
Short URLs tend to rank better in the search engines. Keep this in mind and use the keyword in the URL whenever possible. The goal is to create URLs that the viewer would expect to see and ones that include readable words as opposed to product IDs or numbers. Furthermore, a consistent URL structure, one that contains keywords rather than symbols, makes it easier for the search engine crawlers to review the site and provide it with the appropriate ranking.
Don’t hesitate to seek outside help if you find your website pages aren’t doing well in the search engine results. With so many elements to focus on simultaneously and search engine algorithm updates happening multiple times a year, it will be hard for a business to keep up. SERPs SEO can be of assistance with all of your Calgary SEO needs, as this is what we love to do. We want to share our passion for this industry with you. Contact us today.