Which is Better for SEO: Website Builders or WordPress?

by | Last updated Sep 8, 2019 | Published on Aug 11, 2018 | SEO

Calgary SEO using WordPress CMS

Today, just about every web host offers website builders to create a website quickly and easily. In most cases, even if you don’t have any experience building a site, it’s easy to have one up and running in just a few hours. But, is it a good idea to use a website builder and template if you want to SEO the website? Or, should you create a website with WordPress to be able to optimize the site better?

Both web builders and WordPress make it possible to create a website and to optimize the website, but WordPress is far more effective because of the control it offers you over the website. Though you might find it’s easier to create a site with a basic template, this isn’t the only thing you’re going to want to consider when designing a website. It’s necessary to make sure the site can attract as many potential customers as possible, and search engine optimization is going to be a huge part of drawing in more visitors.

The Importance of SEO

Search engine optimization, often abbreviated as SEO, is used to make sure the website can be crawled and ranked by the search engines. If a site isn’t optimized for the search engines, it will still show up in the search engine results. However, it will not show up on the first page, and may not either show up on the first few pages. Since only a tiny percentage of people click past the first page of search engine results pages (SERPs), you won’t have many visitors to your website.

When you optimize the website, you help the search engines rank the website higher. You let them know exactly what the website is about and show them that the site would be valuable for visitors. With time and a significant amount of SEO, the website will rank higher and may become one of the first few results which are ranking in the SERPs. This enables as many people as possible to spot the site and makes it more likely they’ll visit it.

Websites that are properly optimized are going to rank the highest. Use a variety of different techniques and make sure they’re as useful as possible to optimize a website. The more SEO techniques you can implement on and off the site, the higher its ranking will be and the more visitors it will have. Choosing a design method that allows you to use as many techniques as possible will help to optimize the website in full.

Website Builders Versus WordPress Websites

SEO may be your focus when considering how to build a website. After all, you’re going to want to start working on the optimization of the site as it is created. This helps it gain a higher ranking from the beginning so more visitors can view the website right away and helps establish the necessary optimization so it can be expanded later. The two main choices for building a site are web builders and WordPress.

Web builders typically use drag and drop techniques to start from a blank screen or a template and create a website. They’re very easy to use, so it’s possible to create a basic website in just a few minutes. WordPress, on the other hand, is a tool that enables you to design a website from scratch. While it’s more complicated, it’s nevertheless possible to build a highly functional website in just a few days. You can also add plugins to create functionalities which do not come by default with WordPress’ content management system (CMS) and to add to how it appears to visitors.

WordPress Blue CMS Lettering

Using a Web Builder with SEO Techniques

Web builders, as mentioned, make creating a website fast. The downside to this, however, is that SEO is severely limited. There’s no way to optimize for technical SEO on web builders because most of the website design is going to be automated. The coding for the page cannot be adjusted, and many on-page techniques cannot be used.

The web builder often creates the URL automatically, so there’s no way to optimize for the keywords targeted. You do have the ability to upload images, but the filenames are automatically created and typically just a string of numbers and letters. Since the filename is used for the URL, it’s not possible to customize an image’s URL either. With web builders, what you see is what you get, and customization is incredibly limited. These limitations will significantly impact the SEO for the website and, as a result, potential clients will always find your competition.

Using WordPress to Create and Optimize a Website

While it might take a little bit longer to create a website with WordPress, it’s still possible for anyone to do. WordPress makes everything customizable. When it comes to SEO, this is crucial. Images that are uploaded can have the alt attributes you choose, optimized for relevant keywords. URLs can include keywords, and it’s possible to change just about any part of the website to include technical and on-page SEO techniques.

WordPress typically includes shared hosting as the primary option, but you SERPs.ca uses a faster web hosting platform to make web-pages load much faster. This is something search engines will look for, so a page that loads quickly is going to be ranked higher by the search engines. WordPress websites can be created to work well on computers and mobile devices, something that’s required by search engines today.

An abundance of different plugins are also available to help with the optimization of the website or to help track how the site is performing. Plugins make it possible for many things such as keyword research or to check for broken links so they can be fixed fast. With WordPress, SEO can be implemented as the website is built and may easily be expanded later as needed.

The higher a website ranks, the more people are going to see it. The higher ranking websites also make it more likely that those who see the site in the search engines will click to visit it. Choosing the right way to build your site will directly impact how effective search engine optimization will be.

Try WordPress to design your website and to implement many effective optimization techniques efficiently. Once you get started, you’ll see the difference it makes.