The Importance of Search Engine Optimization in 2019

by | Last updated Feb 4, 2020 | Published on Jul 22, 2019 | Search Engine Marketing, SEO

Importance of Search Engine Optimization

Business owners love seeing their website appear at the top of the search engine results page. When a site makes it to one of the top three positions on this page, the website typically receives more traffic and visibility while gaining popularity among internet users. Search engine optimization serves as one of the most effective ways to move up in the results.

However, it can be challenging to obtain one of these spots and keep it, as Google regularly updates the algorithm used to rank sites. For this reason, companies need to ensure they are aware of the latest in search engine optimization techniques and ensure their website is adhering to all Google guidelines in this area. To achieve this, many companies now seek outside help. Why is search engine optimization critical today?

What is Search Engine Optimization?

SEO is nothing more than a set of rules to be used for optimizing a site both on and off-page to move up in the search engines. Business owners find the use of these rules helps to improve the quality of the site and makes it more user-friendly. This entices people to not only browse the site more but to share it with others and increase the visibility of the website within the target audience.

Search Engine Optimization So Important

Why Is Search Engine Optimization So Important?

Search engine optimization generates results that last over the long-term. It differs from pay-per-click advertising, a method used to produce results rapidly. The return on investment with SEO isn’t seen right away, but with enough time and effort, a business owner will see the value of this marketing technique.

The same is true when it comes to social media. SEO benefits those looking for long-term results, while PPC is beneficial for those who wish to see consumers act rapidly. Furthermore, search engine optimization sends social signals to the search engine, and this also helps the company in the long run by leading to a higher ranking for the site.

Business owners need to recognize, however, that SEO efforts need to be part of an overall marketing campaign. The results of pay-per-click advertising show this to be true. Furthermore, fresh and relevant content is necessary to keep the viewer’s interest, and backlinks are of great help in increasing the authority of a site.

If only one method can be focused on at this time, nevertheless, it needs to be search engine optimization. Not only does this method convert better than others, but it also offers the highest return on investment. In fact, it beats PPC and every other form of marketing tenfold.

The Benefits of Search Engine Optimization

Search engine users tend to click on one of the top suggestions on the search engine results page. They rarely move to the second page or beyond when they wish to find information. This is the main reason why search engine optimization is so important and why every company needs to make use of these rules a priority. However, there are numerous other benefits of search engine optimization that every business owner needs to be aware of to fully understand its importance.

User-Friendly Sites

When a site owner follows search engine optimization guidelines, the site becomes easier to navigate. Users find the information they need quickly, which they are sure to appreciate. As a result, they are more likely to return to the site again in the future when they need something the company offers. A company should never discount the importance of user loyalty in today’s competitive marketplace.


Users view a high search engine ranking as a sign they can trust the site. This position demonstrates the site provides reliable information and is an authority figure in its industry. As the user may not be familiar with the company before arriving on the site via the search engine, this is of great importance. Consumers want to know who they are spending their money with and that this company can be trusted. Appearing at the top of the search engine results page suggests they can obtain products, services, or information from the company with no worries.

Social Promotion

The internet makes it easy to share information with others. When a person finds a site they like using a search engine, they are more likely to promote it on social media. These sites make it easy to share information with large groups of individuals quickly. As a result, a company reaches more of the desired audience with little effort on its part.

Efficient Website Operation

What many business owners fail to realize is SEO helps to keep their website running smoothly. A common framework is used to publish new content on the website, making it easy to bring in new authors to increase the authority of the site. Ask a fellow blogger to write a post or call in a celebrity to share a review of a product or service and watch new leads come in. Search engine traffic often increases when new content of this type is published, and the common framework ensures consistency across the site.

A Better Position in Terms of the Competition

A better position

When two websites offer the same products or services, the site that is optimized generates more leads as it is more visible than the competitor’s site. Every advantage a company gets is appreciated, and this is one that should never be discounted. More traffic means more sales and more profit.

Google and all search engines are continuously looking for ways to improve the user experience. In fact, Google made 3,200 changes to its search engine ranking algorithm in the past year alone. Business owners often struggle to keep up with these changes, and a third-party provider can be of great help in ensuring nothing is overlooked. Missing any alteration in the algorithm can lead to a site dropping in the search engine rankings. Don’t let this happen. Search engine optimization, while a process that takes time to see results, is the best way to move up in the search engine results and generate more business. Every company benefits when they make use of this common technique.