The Importance of Good Web Design
For most businesses, the first thing many potential customers see is their website. If it does not engage their attention, they will soon move on to another company, and that bad first impression will stay with them forever.
Your website needs to be engaging, and it needs to solve your customers’ problems if you want viewers to stay on the page for more than a few seconds. Airdrie web design company SERPs SEO is here to help.
Good Web Design Equals Good Business
Good web design is vital for any business. There are so many things which are part of the web development process, that for the layperson it can be very complex and is usually something that is best left in the hands of the professionals. Here are just a few examples of the things that matter most:
Your new website needs to load quickly. Consumers have come to expect everything on the internet to load with speed, and if your website is slow, they will not have the patience to wait and will soon move on to a faster one. This does not just apply to your homepage. All webpages must load quickly.
Google says that you have 4 seconds to hold viewers’ interest. Just count to four, and you will soon realize that their first sight of your website design needs to have something that will grab their attention. The graphics are vital, and the use of images and videos can be an excellent way to achieve this. They are best put in at the web development stage, as then you can rest assured that the developers will know what will be best suited to your type of business.
Easy navigation around your website is a must. The users have to be able to find their way around without any problems if you want them to stay, look closer and become a customer. The pages such as contact details, about pages, and product pages have to be easily identifiable so that they can see exactly what they need to find.
Your website design needs to be responsive to all devices. Consumers will expect to see precisely the same whether they are viewing your site on their smartphone or a 27-inch PC screen. The days of having different sites for mobiles and desktops have long gone, and this is another crucial aspect of your web development. Businesses that do not have responsive websites are starting to suffer from a loss of sales, and research has shown that if they have their site redeveloped to make it responsive, the sales can increase gain.
Content is King (According to Bill Gates)
t was Bill Gates that first coined the phrase ‘content is king‘ This was many years ago, but it still applies. The content might be of a different style to what it used to be, but it is still what will attract viewers to your website.
There was a time when Google and the other search engines worked to the written content of your website to decide what your ranking would be in their search results. It used to be a case of researching the best keyword for the audience you were aiming to connect with and then posting well-written articles and blogs that had them in several times. This is known as search engine optimization (SEO), and it is still crucial today.
However, as technology has progressed so have the capabilities of the algorithms that the search engines use. They can now take account of so many other things such as images and videos. They will disregard old content on the basis it is probably become irrelevant and can even take account of how many viewers come from social media. How many views a site gets is also part of the data they use, and how long each user stays. Your search engine ranking is now based on so many things that it is vital that none of them are missed.
Google has said that most people mostly look at the first 2 or 3 pages of the results that are returned and making sure your business is on one of those pages can be a huge factor in the success or failure of your venture. It’s worth investing in professional web content.
Finding the Best Web Development Company
If you are based in Airdrie or the surrounding area, you have one of the best web development companies on your doorstep. We have the experience and knowledge you need to build a consistent brand image and to encourage viewers to stay on your site. We are professional web developers who know which content will see your sales soar; things like including calls to action at the end of posts to increase their effectiveness.
If you want your website to stand out from your competitors and not to look like all the others in your industry, we will be able to achieve that. This can be so important when people are searching for something as websites that look the same can be very confusing for them. If yours is different, they will have no doubt which is your site, and that makes them more likely to return to it another time.
We are experts in ensuring that your content will be up to date for all major search engines, which means it will also be useful for anyone paying a visit to your site. Our web developers will work with you to make sure that your website attracts new customers and does not drive them away.
Many business owners are experts in their field, precisely as we are in ours. We will not only help you to develop an engaging website, easily navigated and responsive to all devices, but we will also help you to maintain it once it has gone live. You may want to alter some things about your website as your business grows. We will always be here to help you do that, as well as being able to assist with keeping your content up to date and just what the search engines are looking for.
Most people are aware of the “build your own” website platforms, but it is rare they turn out as business owners expect them to. With us, you will have a website that is precisely what you require to maximize the potential of your business.