Next, we have on-page SEO. Whether you run a travel agency, or you own an e-commerce beauty store; without on-page SEO, your webpages won’t appear in search engines. This step explores and analyzes specific pages on your site, rather than your website as a whole, to put particular pages into the spotlight.
One way to do this is by undertaking a content marketing strategy, creating unique, engaging content which people love to read, but without on-page SEO, the text will remain unread and found further down the search engine results pages. It means you need to optimize every piece of content on your site.
There are a few elements which need utilizing to optimize every piece of content. Long gone are the days of placing every keyword you can think of into a single chunk of text. Instead, the important elements to remember include:
Original, unique content.
Highly relevant content.
Content which answers a question.
We Know What Works, And What Does not.
However, as mentioned above, Google favours a seamless user experience, and your on-page SEO can help visitors navigate from one page to the next, leading them on a journey from A to B, which Google smiles upon. Your audience needs to be able to find what they want within a matter of seconds, and quality content can help. By working with a dedicated local SEO company, you can rest assured that the content you place on your site will support the design and the technical aspects to boost a smooth experience for every user, moving your site even further up the SERPs.