9 Big Benefits from Calgary Web Design and Development

by | Last updated Apr 9, 2019 | Published on Jul 26, 2018 | Web Development

Man Coding on a Laptop

Most business and website owners know that Web Design and Development is an important investment, but they may not realize the benefits of working with a design professional. Is it worth the price, and will a functional and good-looking website bring in more business? The answer is yes, for the reasons listed below.

Building a Consistent Brand Image

Web development and design professionals are big-picture thinkers. They create visual brand languages that are consistent across a variety of media. A company’s logo, social media pages, business cards, and website are all parts of a much larger whole, and brands with consistent visual identities make more memorable impressions than do those with confusing design language.

Getting Visitors to Stay on the Site

Online business owners aren’t just looking for more clicks; they’re looking for real visitors who want to get to know them. It’s important to remember that most visitors will leave after a quick glance at a site, and it takes something very special to make them want to stay, let alone make a purchase.

Finding More Customers

The buy now, learn more, and sign up parts of a website are known as calls to action. Their placement on the page, the way they look, and the language they use all affect sales. A professional web designer and developer knows how to place calls to action for maximum effectiveness.

Standing Out From the Crowd

A “good enough” website is no longer enough to succeed. Within a single market segment, there are numerous sites that all look about the same. They say what customers expect, they have run-of-the-mill designs, and they don’t do one important thing: say what makes them special. While it’s not necessary to go back to the MySpace days and pull out the glitter graphics, it’s crucial to distill the company’s selling points into a cohesive visual message.

Adding Purpose and Structure to Content

To be successful, a site’s design and content should be well-aligned. Most visitors aren’t willing to work to figure out what a seller is trying to say, and walls of text, difficult navigation, and unclear calls to action will certainly drive them away. Web designers and developers work with clients’ content, making it clear enough so that visitors know just what to do.

Words Projecting from IPad

An Unbiased Perspective

Business owners are often experts in their own fields, but few are also experts in web design. In some cases, site owners have to make compromises between what they want and what’s good for the business. With Calgary Web Design and Development, it’s possible to turn ideas into full-fledged websites.

Decreased Future Spending

A company that tries to economize on web development and design typically ends up paying more than necessary. Why? They eventually see that they’ve gotten just what they paid for in the form of a low-quality website, and they end up paying another development firm to redo everything.

A Stable Partnership

Web designers and business owners must collaborate to create websites. The creative process involves communication as well as compromise. If a client is satisfied with the result, the designer with whom they worked will be the one they call when changes must be made.

Room to Grow and Improve

Quality web design lays a firm foundation for the improvements most site owners want to make after the site is established. Whether they want to add new services or start selling different products, the site’s aesthetics will be strong enough that the developer doesn’t have to start from scratch.

While it’s possible, with enough experience, for a business owner to build his or her own website, it rarely comes out the way they expect. By hiring a web design and development firm, business owners are more likely to get sites that are in line with their expectations.